Search results for "campagne politique"

"Travailler plus pour gagner plus". Análisis cultural de un lema de la campaña presidencial francesa del 2007

2019

“Travailler plus pour gagner plus” (“Work more to earn more”) was a slogan of right-wing candidate Nicolas Sarkozy during the 2007 French presidential election, which proposed exempting overtime working hours from taxation. In this article, I develop a cultural analysis of this political slogan. Its linguistic interest lies in its poetic and theatrical dimensions. The slogan is embedded in a rich cultural context: it refers to a doxa in right-wing discourse, according to which the “social model” should be replaced with a liberal model that also rescues the “value of work”. It responded to voter economic and social concerns, which were supported by the media. Through such strong slogans, Nic…